Book - Marketing basics (demo content)
| Site: | Moodle Demo Site by bdecent |
| Course: | Pulse - Dynamic content |
| Book: | Book - Marketing basics (demo content) |
| Printed by: | Guest user |
| Date: | Tuesday, 22 April 2025, 1:45 PM |
Description
A Beginner’s Guide to Building Strong Brands. (Demo content)
1. Understanding the Fundamentals of Marketing
Marketing is more than just advertising—it’s about understanding customer needs and delivering value. This chapter introduces the core principles of marketing, including the marketing mix (4Ps), market segmentation, and the importance of customer-centric strategies.
2. Consumer Behavior and Market Research
Why do people buy what they buy? This chapter explores consumer psychology, decision-making processes, and how businesses use market research to uncover insights. Understanding your audience is the key to crafting effective marketing strategies.
3. Building and Positioning a Strong Brand
A brand is more than just a logo—it’s the perception customers have of your business. Learn how to create a compelling brand identity, position your brand effectively, and establish trust and loyalty among consumers.
4. Digital Marketing Essentials
In today’s digital world, online marketing is essential. This chapter covers key digital channels such as social media, content marketing, SEO, and email marketing, helping you build an effective online presence and reach your target audience.
5. Measuring Success and Adapting Strategies
Marketing isn’t a one-time effort—it’s an ongoing process. Discover how to track key performance indicators (KPIs), analyze campaign results, and adjust your strategies based on data to ensure continuous growth and improvement.