Brand Analysis

Brand Analysis: Comparing Competing Brands

Branding plays a crucial role in shaping consumer perceptions and driving purchasing decisions. In this activity, you will compare two competing brands and evaluate their branding strategies.

Task Steps:

1. Choose Two Competing Brands – Select two well-known brands from the same industry (e.g., Coca-Cola vs. Pepsi, Nike vs. Adidas, Apple vs. Samsung).
2. Analyze Their Branding Strategies – Compare key aspects such as:
   • Brand Identity: Logo, colors, slogans, and overall design.
   • Brand Positioning: How does each brand differentiate itself in the market?
   • Target Audience: Who are they trying to reach, and how do they engage with their customers?
   • Marketing Campaigns: Highlight successful campaigns and their impact.
   • Emotional Connection: How do the brands build loyalty and trust?
3. Write Your Analysis – Summarize your findings in a short report (300-400 words), highlighting strengths and weaknesses of each brand’s strategy.
4. Conclusion: Based on your analysis, which brand do you think has a stronger branding approach, and why?

📌 Example Brands to Compare:

• McDonald’s vs. Burger King
• Netflix vs. Disney+
• Amazon vs. eBay

🔎 Bonus: Suggest improvements or innovative branding ideas for one of the brands.