Consumer Behavior & Market Research
Learning Objectives:
- Understand consumer decision-making processes.
- Identify factors influencing consumer behavior.
- Learn the basics of market research and data analysis.
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Page
Read this analysis of a real-world example of consumer behavior and identify key influencing factors.
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Page
Create a short market research survey and analyze the responses.
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Exclusive Add-On: The Power of Subconscious Influences in Consumer Decisions
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Forum
Discussion forum: How do cultural and psychological factors impact purchasing decisions?
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