Logo & Slogan Creation

Logo & Slogan Creation: Building a Brand Identity

A strong brand identity helps a company stand out and connect with its target audience. In this activity, you will design a logo and create a slogan for a fictional brand of your choice.

Task Steps:

1. Define Your Brand – Choose a fictional company and industry (e.g., a sustainable fashion brand, a tech startup, or a new coffee chain).
2. Design a Logo – Sketch or create a simple logo that represents your brand’s identity. Consider colors, typography, and symbols that align with the brand’s message.
3. Create a Slogan – Develop a short and memorable phrase (5-7 words) that reflects the brand’s values and personality (e.g., Nike’s "Just Do It" or McDonald’s "I’m Lovin’ It").
4. Explain Your Choices – Write a brief explanation (150-200 words) describing your branding decisions:
   • What message does the logo convey?
   • How does the slogan connect with the target audience?
   • Why did you choose these specific colors, fonts, or design elements?

📌 Example:

• Brand Name: EcoWear (Sustainable Clothing Brand)
• Slogan: "Style with a Purpose"
• Logo Concept: A minimalist leaf incorporated into a clothing hanger, representing sustainability and fashion.

🔎 Bonus: Create a simple brand mood board with images and colors that represent your brand’s identity.