Survey Task

Survey Task: Market Research in Action

Understanding consumer preferences and behaviors is crucial in marketing. In this activity, you will design a short market research survey to gather insights on a specific product, service, or industry trend.

Task Steps:

1. Define Your Research Goal – Choose a topic or product to explore (e.g., favorite coffee brands, smartphone preferences, or online shopping habits).
2. Create Your Survey – Develop 5-7 questions, including multiple-choice, rating scales, and open-ended questions.
3. Collect Responses – Share your survey with at least 5 people and gather their answers.
4. Analyze the Results – Identify key trends and insights from the responses.
5. Present Your Findings – Summarize your results in a short report (200-300 words) and suggest potential marketing strategies based on your data.

📌 Example Questions:

• How often do you purchase [product/service]?
• What factors influence your decision the most (price, quality, brand reputation, etc.)?
• Where do you usually buy this product/service (online, physical stores, etc.)?

🔎 Bonus: Discuss how businesses could use this data to improve their marketing strategies.