Case study

Case Study: Consumer Behavior Analysis

In this task, you will analyze a real-world example of consumer behavior and identify the key factors influencing purchasing decisions. Choose a well-known brand or product and examine how consumers interact with it. Consider aspects such as:

• Psychological Factors: How do emotions, perceptions, and motivation influence consumer choices?
• Social Factors: How do peer groups, family, and social media impact decision-making?
• Cultural Factors: How do values, traditions, and societal norms shape consumer preferences?
• Situational Factors: How do pricing, promotions, and availability affect purchasing behavior?

📌 Task: Select a case study (e.g., Apple’s iPhone launches, Tesla’s electric vehicles, or Starbucks' customer experience) and write a short analysis (approx. 300 words) on what drives consumer decisions in this context.

🔎 Bonus: Provide recommendations on how the brand could further optimize its marketing strategy based on your findings.