Definition and Importance of Typography

Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing. It involves selecting typefaces, point sizes, line lengths, spacing, and adjusting the space between letters (kerning) and lines of text (leading). Typography is a fundamental aspect of design, playing a crucial role in how information is communicated and perceived. Good typography enhances readability, sets the tone, and creates a visual hierarchy that guides the reader’s attention, making it essential in everything from books and websites to advertisements and branding.