Design like a Scientist

Navin Iyengar on A/B Testing UX at Netflix
A/B testing can reveal less obvious truths about human behavior. The Product team at Netflix uses A/B testing at a strategic level to inform design from concept to shipped product in order to deliver a measurably better user experience. This talk will cover key insights gleaned from years of A/B testing on tens of millions of Netflix members, showing relevant examples from the product to help you think about your own designs.