Typography in Modern Design

In modern design, typography goes beyond mere text presentation; it is a powerful tool for expression and branding. Different typefaces evoke different emotions and associations—serif fonts like Times New Roman are often seen as traditional and formal, while sans-serif fonts like Helvetica are considered modern and clean. Typography also plays a key role in creating a brand identity, where consistent use of specific typefaces helps reinforce a brand’s personality. With the rise of digital media, typography has become even more critical, as designers must consider how text will appear on various screens and devices, ensuring legibility and aesthetic appeal across platforms.